It's World Cup time! Hooray!
To celebrate, we're taking a closer look at the types of businesses that would be most likely to succeed in each of the competing nations.
First up, Group A, which includes host nation, Brazil!
The eyes of the world are currently on the hosts, but not all of the attention has been complementary over recent months.
But, whilst the tournament itself has been dogged by allegations of waste and poor planning, the Brazilian economy is itself still seen by most independent analysts as an attractive prospect in the short to mid term.
This is perhaps best demonstrated in the burgeoning middle class of Brazil, and its status as the leading Latin American economy. A relatively young and aspirational class of consumers puts retail and service businesses in an enviable position when expanding into this territory.
Producers of luxury goods see Brazil as one of the potentially most profitable markets in the near future, whilst construction and large infrastructure projects – from housing to transport networks – remain a consistently popular destination for many investors' money.
The Croatian economy reflects much of the development and restructuring that has been a characteristic of southern European states in recent years. Croatia has moved rapidly towards modernisation and service-led economy; though it has done so in the face of some severe challenges, both domestic and global.
A seven per cent contraction in 2009 followed with the country's entry into the European Union in 2013 has seen the financial infrastructure change drastically in just five years.
With competitive salaries from an employer's perspective and one of the highest rates of unemployment within the EU, as well as an outward-looking and educated workforce, Croatia has transformed itself into a prime destination for service industries: especially those which can operate internationally.
Mexico has modernised its economy rapidly and enjoys a multifaceted income which is driven by both exports and a robust domestic service sector. More than eighty per cent of Mexico's export income is derived from North American Free Trade Agreement (NAFTA) trading, meaning that investors into the region will always be keeping one eye on the prosperity of Mexico's primary consumer economies in Canada and the USA.
All of this, combined with a growth in private ownership, domestic infrastructure, and a burgeoning middle class, makes Mexico a prime destination for established services and retail companies looking to expand globally, or for investors seeking steady growth and returns for their money.
Amongst the economies of the sub-Saharan African nations, Cameroon has long held an appeal to outside investors. Its natural resources and its established foothold in the soft commodities market has allowed Cameroon to remain one of the region's powerhouse economies.
Cameroon's government has aimed for emerging market status by 2035 – an objective which would require an increase to its current sub-five per cent growth rate of the last decade.
With a limited middle class demographic, both services and consumer businesses will struggle to find growth within Cameroon for the short and mid term. However, with produce ranging from cocoa to cotton, and coffee to petroleum, there are bright prospects for exporters and logistics within this diverse and ambitious African economy.